Nothing beats a media advisory if you want to get the media to your event. These "news release-ettes" are designed to go out the day before an event. They give a sharp visual element of what's going on, last minute information, and provide a quick scan of who, what, when, where, and why. Media Advisories work best when sent as a follow up to a news release sent a few days before the event. Media advisories are particularly effective with the broadcast media, as they provide those crucial visual elements that are "camera ready."

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Sample Media Advisory

Use this media advisory two to three days before Nurse-Midwifery week to promote your individual open house, or adjust it to publicize other events your practice is holding, such as a health fair, demonstrations, information forum, etc.

(Your Practice) Invites (Your Town/City/Area) Residents to Attend a Midwifery Week (Event Name)

WHO: (Your Practice/Chapter)

WHAT: Midwifery Week 2009 Open House

(Your Practice/Chapter) is inviting all (Your Area) residents to attend its Midwifery Week open house, where visitors can learn about the services midwives have to offer, as well as simple steps they can take to take charge of their health and their lives.

In addition (List all activities taking place at your station, including free refreshments, prizes, local contests, etc.)

WHERE: (Your Practice Address)

WHEN: October (Date), 2008, Time(s)

CONTACTS: (Your Name/Birth Center/Hospital, Phone number, email address)

Visit the American College of Nurse-Midwives (ACNM) Web site at www.midwife.org  for more information and the latest National Midwifery Week updates.

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